Essay: ‘Made ready: A Philosophy of Moments’ Dr Marcus Bunyan / Exhibition: ‘Reinventing the Wheel: the Readymade Century’ at the Monash University Museum of Art (MUMA), Melbourne

Exhibition dates: 3rd October – 14th December 2013

Presented by Monash University Museum of Art in association with Melbourne Festival

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Monash University Museum of Art (MUMA) is generating an enviable reputation for holding vibrant, intellectually stimulating group exhibitions on specific ideas, concepts and topics. This exhibition is no exception. It is one of the best exhibitions I have seen in Melbourne this year. Accompanied by a strong catalogue with three excellent essays by Thierry de Duve, Dr Rex Butler and Patrice Sharkey, this is a must see exhibition for any Melbourne art aficionado before it closes. My favourite pieces were Jeff Koons’ tactile Balloon dog (Red) (1995, below) and the coupling, copulating lights of Lou Hubbard’s Stretch (2007, below).

I am not going to critique the exhibition pieces per se but offer some thoughts about the nature of the readymade below.

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Many thankx to MUMA for allowing me to publish the photographs in the posting. Please click on the photographs for a larger version of the image. All photographs taken at the opening © Monash University Museum of Art and Dr Marcus Bunyan unless otherwise stated.

Download this essay as a pdf (9.8Mb pdf) Text © Dr Marcus Bunyan

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“This transition is a flash, a boundary where this becomes that, not then, not that – falling in love, jumping of a bridge. Alive : dead; presence : absence; purpose : play; mastery : exhaustion; logos : silence; worldly : transcendent. Not this, not that. It is an impossible presence, present – a moment of unalienated production that we know exists but we cannot define it, place it. How can we know love? We can speak of it in a before and after sense but it is always a past moment that we recognise.”

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Dr Marcus Bunyan. Made Ready: A Philosophy of Moments. December 2013

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Made ready: A Philosophy of Moments

Dr Marcus Bunyan

December 2013

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The readymade is everywhere in the world (for the readymade can be made of anything); the readymade is nowhere in the world. This is the paradox of the readymade: it does not exist in the world as art until after the artist has named it. In this sense it can be argued that there is no such thing as a readymade. It only comes into being through the will and intention of the artist. The readymade may live unnamed in the world for years but it does not exist in the world as art until the artist has intentionally named it (or made it). As Marcel Duchamp observes,

“It’s not the visual aspect of the readymade that matters, it’s simply that fact that it exists… Visuality is no longer the question: the readymade is no longer visible, so to speak. It is completely grey matter. It is no longer retinal.”1

The readymade is (initially) a concept of the brain and not of the eye. It is a commodity made by man living in the world made ready for identification as art ‘already made’ by the recognition of the artist of its exchange value – the object as transitory metonym which “stands in” for another place of being through a change of name or purpose. It is the intention of the artist to impose an (alternate) order on the object, an order in which the readymade questions aesthetic criteria and categories such as taste, authorship and intentionality. As Dr Rex Butler notes, ”The work is not simply intended – which is an obvious fact about any work of art – but about an intention that has come to replace, while entirely reproducing, that which is the very embodiment of the contingent and unpredictable.”2

According to Thierry de Duve, the choosing of the object is accompanied by three other acts: naming the object, signing it and devising some original presentation for it.3 There are the so called unassisted readymades (such as Duchamp’s Bottle dryer, 1914 reconstructed 1964 below) and there are also plain, aided, sick, unhappy, reciprocal and semi-readymades.4 In reality no readymade is unassisted as all are called into being by the mind of the artist. But the concept of the readymade “heralds the realisation that art can be made from anything whatsoever.”5 If this is the case then the readymade “makes of all aesthetic judgements something unconvincing, derivative, second-hand,”6 perhaps even deliberately “invoking” criticism before the artwork is even constructed. If the inherent structural and aesthetic function of all things is predetermined, as though fulfilling some underlying design, it is the artists intentionality in naming the object as art – a model of explanation “that abducts from external products to internal processes, from what is visible to what must be inferred”7 - that deliberately places and fixes these objects in a new moment in space and time.

Through appropriation, readymades “make their claim to the dignity of an art object through some unexpected presentation that decontextualises them and pulls them away from their daily use.”8 Through appropriation, artists laud everyday objects as art for all to see.9 Through appropriation, art institutes emphasise the power of the art institution, the readymade made taxidermied, stuffed object, placed on a stand, an everyday object lauded as art for all to see. In this scenario, the desire of manufacturing that wants consumer objects to be seen as useful, valuable is inverted as readymades become institutional objects of desire just out of reach of the audience (10,000 dollar coins just lying around on the floor!). The death of the object as an object and its reanimation “to the dignity of an art object” is completed “simply by its presence in the museum.”10 As Elizabeth Wilson states, ”The only defence against transgressive desire is to turn either oneself or the object of desire to stone.”11 In this case it is the museum officials that turn the object of desire into stone (by lionising them as readymades). In actuality, these objects that artists imagine explore the dichotomy between presence and absence and the nature of transgressive desire.

Essentially, the concept of the readymade is both elastic (like the band that holds together the brick and book cover in Claire Fontaine’s witty La société du spectacle brickbat 2006, below) and fixed (like the brick itself), the readymade being both a performative act (ritualised play) and citational practice by which discourse produces the effects it names.12 Further, a link can be made to Bachelard’s theory of space and imagination which describes literary space as reflexive, resonant and moulded by consciousness.13 In their playfulness the spatial dynamics of readymades challenge and illuminate the human, sensory possibility. They examine how the reality of contemporary life is disguised and concealed from view, and how human beings are alienated from the very objects that they produce. For the French philosopher and sociologist Henri Lefebvre, “(The) critique of everyday life is … at once a rejection of the inauthentic and the alienated, and an unearthing of the human which still lies buried therein.”14

“One avenue for this unearthing is what Lefebvre describes as moments of presence - fleeting, sensate instants in which the “totality of possibilities contained in daily existence” were revealed. While destined to pass in an instant, it is through such moments that we are able to catch glimpses of the relation between the everyday and the social totality.”15 This philosophy or theory of moments was developed in opposition to Bergson’s understanding of time as a linear duration (duree) of separate instances and for Lefebvre, these “moments are ”experiences of detachment from the everyday flow of time” which puncture the banality of everyday life…”16

“All the activities that constitute everyday life must then be rethought in terms of a dialectic of presence and absence and each moment is simultaneously an opportunity for alienation and disalienation.”17 The readymade, then, explores the politically radical potential that lies within the everyday through play and the intentionality of the artist. Through representation, readymades mediate between absence and presence; through poësis they begin to inhabit another time and space.

“In the poetic act, presence is the given. Lefebvre intends ‘poetic’ to cover unalienated production – the Greek poësis - as he explained in The Production of Space (1974)… Presence and poësis stand outside social relations of production. Flashes of inspiration, moments when one feels ‘all together’ and ‘in touch’, are not determined by economic relations, and cannot be prevented, even in a prison camp.”18

Readymades are a reaction against the linear production of industry, which is both functional and hierarchical. They are a reaction against the banality and repetition of the everyday – of the hegemony of capitalist production and the social relations of everyday life. In a culture of use and use by, the readymade “inscribes the work of art within a network of signs and pre-existing material.”19 Theses assemblages enable us to ask the question, what makes aesthetic judgement possible. They offer an alternative form of resistance to the imposition of linear repetition, through a form of mental and visual play. The moment of the representation encloses a transition (something transitory, something which ‘traverses’)20 – through a plethora of creative, emotive and imaginative practices - from something stable to un/stable.

This transition is a flash, a boundary where this becomes that, not then, not that – falling in love, jumping of a bridge. Alive : dead; presence : absence; purpose : play; mastery : exhaustion; logos : silence; worldly : transcendent. Not this, not that. It is an impossible presence, present – a moment of unalienated production that we know exists but we cannot define it, place it. How can we know love? We can speak of it in a before and after sense but it is always a past moment that we recognise.

It is the same with the readymade. The inscriptions on the early readymades (such as the bottle dryer and urinal) detailing authorship, dates, times, places can be seen as an attempt to ‘fix’ an individual artwork in the flow of time, to distinguish it from its unacknowledged neighbour – like “fixing” a photograph. It is telling that when the bottle rack was lost and remade in the 1960s the text that was originally on the lower metal ring was lost with the object itself.21 The text sought to fix these transitory moments of absence : presence.

Søren Kierkegaard calls this transition a “leap,” where a human being chooses an ethical life-view, one that resides in the actual and not in an ironic-aesthetic attitude.

“It is important to see that choice, as the characteristic of the ethical lifeview, forms a radical break with the ironic spiral of the aesthetic attitude. Kierkegaard sometimes calls the ethical choice a “leap,” a term that expresses the fundamental uncertainty of each commitment to actuality: contrary to aesthetic fantasy, which is “safely” self-contained, the outcome of the individual’s ethical choice is dependent on actuality and therefore not fully under the individual’s control. This is a decisive difference between aesthetic irony (including meta-irony) and the ethical leap: instead of merely rejecting all actuality, the latter takes responsibility for a certain actuality and tries to reshape it.”22

And tries to reshape it. Thus we can say that readymades are human beings taking responsibility for their actuality by choosing to name an object as art, creating objects that challenge aesthetic value judgements and an ironic-aesthetic lifeview through their very presence, by their very selfness. Remembering (ah memory!), that it is always a past moment that we recognise. The familiar is not necessarily the known – it has to be named.

Dr Marcus Bunyan for the Art Blart blog

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Endnotes

1. Duchamp, Marcel. “Talking about Readymades,” Interview by Phillipe Collin, June 21, 1967, quoted in Girst, Thomas. “Duchamp for Everyone,” in The Indefinite Duchamp. Germany: Hatje Cantz, 2013, p. 55 quoted in Day, Charlotte. “Introduction,” in Reinventing the Wheel: The Readymade Century. Melbourne: Monash University Museum of Art (MUMA), 2013, p. 85
2. Butler, Rex. “Two Snapshots of the Readymade Today,” in Reinventing the Wheel: The Readymade Century. Melbourne: Monash University Museum of Art (MUMA), 2013, p. 98
3. Duve, Thierry de. “Readymade,” in Reinventing the Wheel: The Readymade Century. Melbourne: Monash University Museum of Art (MUMA), 2013, p. 92
4. Ibid.,
5. Ibid.,
6. Butler, op. cit.,
7. Danto, Arthur C. “Criticism, advocacy, and the end-of-art condition: a working paper,” on Artnet website [Online] Cited 01/12/2013. www.artnet.com/magazine_pre2000/features/danto/danto97-3-6.asp
8. Duve, op. cit. p. 91
9. “Still, appropriationism, which defines the end-of-art condition, is pretty much the defining principle of our moment, putting, as it does, everything and every combination of things at the service of art, even including bad drawing and bad painting, since these, being designated, tell us only what kind of point the artist who appropriates them intends, not what kind of artist she or he is.”
Danto op. cit.,
10. Duchamp, Marcel. Definition of the readymade in the Dictionnaire abrégé du Surréalisme quoted in Duve, op. cit. p. 92
11. Wilson, Elizabeth. ”The Invisible Flaneur,” in Watson, Sophie and Gibson, Katherine (eds.,). Postmodern Cities and Spaces. Cambridge, Mass: Blackwell, 1995, p. 75
12. Butler, Judith. Bodies That Matter. New York: Routledge, 1993, p. 1-2
13. See Bachelard, Gaston. The Poetics of Space. Boston: Beacon Press, 1958 (1994)
14. Trebitsch, M. “Preface,” in Lefebvre, Henri. Critique of everyday life Vol. I. London: Verso, 1991, pp.ix-xxviii quoted in Butler, Chris. Law and the Social Production of Space. August 2003, p.60 [Online] Cited 01/12/2013. www120.secure.griffith.edu.au/rch/file/6e262ab2-3509-3354-9079-f0a16c85949c/1/02Whole.pdf
15. Harvey, D. “Afterword,” in Lefebvre, Henri. The production of space. Blackwell, Oxford, 1991, see note 1, at p. 429 quoted in Butler, Chris. Ibid., p. 60
16. Shields, Rob. Lefebvre, love and struggle: spatial dialectics. London: Routledge, 1999, see note 4, at p. 61 quoted in Butler, Chris. Ibid., p. 61
17. Shields, Rob. Lefebvre, love and struggle: spatial dialectics. London: Routledge, 1999, see note 4, at p. 70 quoted in Butler, Chris. Ibid., p. 61
18. Shields, Rob. Lefebvre, love and struggle: spatial dialectics. London: Routledge, 1999, p. 99 [Online] Cited 01/12/2013. Google Books website.
19. Sharkey, Patrice. “When Everything is already a Readymade,” in Reinventing the Wheel: The Readymade Century. Melbourne: Monash University Museum of Art (MUMA), 2013, p. 107
20 Lefebvre, Henri. The production of space. Blackwell, Oxford, 1991, p. 213 quoted in Shields, Rob op. cit., p. 99
21. Duve, op. cit. p. 91
22. Dulk, Allard Den. “Beyond Endless “Aesthetic” Irony: A Comparison of the Irony Critique of Søren Kierkegaard and David Foster Wallace’s Infinite Jest,” in Studies in the Novel Vol. 44, No. 3. University of North Texas: Fall 2012, pp. 325-345

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Man Ray
Cadeau (Gift)
1921 reconstructed 1970
Iron with brass tacks and wooden base
19.0 x 14.9 x 14.9 cm (overall); iron & base: 17.9 x 14.9 x 14.9 cm; glass cover: 19.0 cm (h.)
Collection: National Gallery of Australia, Canberra

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Marcel Duchamp
Bicycle wheel (detail) (with Dr Marcus Bunyan)
1913 reconstructed 1964
Painted wooden stool and bicycle wheel
Stool: 50.4 cm (h.); wheel: 64.8 cm (diam.); overall: 126.5 cm (h.)
Collection: National Gallery of Australia, Canberra
Photo: © Joyce Evans

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Marcel Duchamp
Bicycle wheel (detail)
1913 reconstructed 1964
Painted wooden stool and bicycle wheel
Stool: 50.4 cm (h.); wheel: 64.8 cm (diam.); overall: 126.5 cm (h.)
Collection: National Gallery of Australia, Canberra

Marcel Duchamp
Bottle dryer
1914 reconstructed 1964
Galvanised iron bottle dryer
65.0 x 44.0 x 43.0 cm (overall); base: 37.5 cm (diam.)
Collection: National Gallery of Australia, Canberra

Martin Creed
Work no. 88 A sheet of A4 paper crumpled into a ball
1995
A4 paper, ed. 625/Unlimited
Approx. 2 in / 5.1 cm diameter
Courtesy of the artist and Hauser & Wirth, London

Aleks Danko
Art stuffing
1970
Synthetic polymer paint on paper-stuffed hessian bag
75.0 x 58.0 x 30.0 cm
Collection: Art Gallery of New South Wales – John Kaldor Family Collection

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Barry Humphries
Battle of the plate
1958
Welded steel forks
28.5 x 87.0 x 26.5 cm
Heide Museum of Modern Art, Melbourne
Bequest of Barrett Reid 2000
Photo: © Joyce Evans

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Haim Steinbach
Untitled (graters, Victorian iron banks) (details)
1990
Aluminium laminated wood shelf with glass display case and objects
150.0 x 150.0 x 62.0 cm (overall installed)
Collection: Art Gallery of New South Wales

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Tony Cragg
Spyrogyra
1992
Glass and steel
220.0 x 210.0 cm
Collection: Art Gallery of New South Wales

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Tony Cragg
Spyrogyra (detail)
1992
Glass and steel
220.0 x 210.0 cm
Collection: Art Gallery of New South Wales

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“Arguably the most influential artistic development of the twentieth century, the readymade was set in motion one hundred years ago when Marcel Duchamp mounted an upturned bicycle wheel on a stool. Duchamp’s conversion of unadorned, everyday objects into fine art completely inverted how artistic practice was considered. Suddenly, art was capable of being everywhere and in everything. It was a revolutionary moment in modern art and the ripples from this epochal shift still resonate today.

Reinventing the Wheel: the Readymade Century pays tribute to Duchamp’s innovation, including two key examples of his work: Bicycle wheel 1913 and Bottle dryer 1914. Other important historical works that MUMA has borrowed for the exhibition reveal the readymade’s presence in Minimalism and Conceptual art as well as its echoes in Pop art. The exhibition traces some of the ways the readymade has been reinterpreted by subsequent artists in acts of homage to Duchamp or further expanding the possibilities the readymade has unfurled.

Among the various trajectories of the readymade, Reinventing the Wheel traces its elaborations in neo-dada practices, with a particular focus on everyday and vernacular contexts; the mysterious and libidinous potential of sculptural objects; institutional critique and nominal modes of artistic value. These discursive contexts also provide a foundation to explore more recent tendencies related to unmonumental and social sculpture, post-Fordism and other concerns, particularly among contemporary Australian artists. Bringing together works by over forty artists – from Duchamp and Man Ray to Andy Warhol and Martin Creed, along with some of Australia’s leading practitioners – this is a one-of-a-kind salute to an idea that continues to define the very nature of contemporary art.

“This is the most ambitious exhibition that MUMA has yet presented, including works that establish the historical moment of the readymade in Europe and its reception in the USA and in Australia. Most exciting is the opportunity for living artists to see their work as part of this ongoing history,” said Charlotte Day, Director of MUMA.”

Press release from the MUMA website

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Joseph Kosuth
One and three tables
1965
Wooden table, gelatin silver photograph, and photostat mounted on foamcore
Installation dimensions variable
Collection: Art Gallery of New South Wales

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Julian Dashper
Untitled (The Warriors)
1998
Vinyl on drumheads, drum kit
Dimensions variable
Courtesy of the Julian Dashper Estate and Michael Lett Auckland

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Masato Takasaka
Smile! Bauhaus babushka sundae boogie woogie (model for a prog rock SCULPTURE PARK) (detail)
1999-2007/2013
MDF, vinyl, marker on foamcore, soft drink cans, acrylic, paper notepad from Bauhaus Museum giftshop, plastic wrapper, cardboard, polycarbonate sheeting, marker on paper, Metallica babushka dolls, toy guitar, sundae keyring
Dimensions variable
Courtesy of the artist and Studio Masatotectures, Melbourne

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Jeff Koons
Balloon dog (Red)
1995 designed
Porcelain, ed. 1113/2300
11.3 x 26.3 cm diameter
National Gallery of Victoria, Melbourne

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Lou Hubbard
Stretch
2007
Two ‘Studio K’ Planet lamps, fluorescent lights, MDF, acrylic paint and Perspex
108.3 x 251.8 x 29.0 cm
Courtesy of the artist and Sarah Scout, Melbourne

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Andrew Liversidge
IN MY MIND I KNOW WHAT I THINK BUT THAT’S ONLY BASED ON MY EXPERIENCE
2009
10,000 $1 coins (AUD)
30.0 x 30.0 x 30.0 cm
Courtesy of the artist and The Commercial Gallery, Sydney

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Andrew Liversidge
IN MY MIND I KNOW WHAT I THINK BUT THAT’S ONLY BASED ON MY EXPERIENCE (installation photograph)
2009
10,000 $1 coins (AUD)
30.0 x 30.0 x 30.0 cm
Courtesy of the artist and The Commercial Gallery, Sydney
Photo: Joyce Evans

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Callum Morton
Mayor
2013
Polyurethane resin, wood, fibreglass, synthetic polymer paint
290.0 x 200.0 x 26.0 cm
City of Melbourne Art and Heritage Collection

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Claire Fontaine
La société du spectacle brickbat
2006
Bricks and brick fragments, laser impression
178.0 x 108.0 x 58.0 cm
Courtesy of the artist and Metro Pictures, New York

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Word History: The earliest sense of brickbat, first recorded in 1563, was “a piece of brick.” Such pieces of brick have not infrequently been thrown at others in the hope of injuring them; hence, the figurative brickbats (first recorded in 1929) that critics hurl at performances they dislike. The appearance of bat as the second part of this compound is explained by the fact that the word bat, ”war club, cudgel,” developed in Middle English the sense “chunk, clod, wad,” and in the 16th century came to be used specifically for a piece of brick that was unbroken on one end.

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